The success of your Search Engine Optimization campaign depends on your ability to use right keywords on your website. The keywords are a string of search terms that users use to find information about a specific subject. Beginners often focus on head terms while optimizing their sites for organic search but this is the MISTAKE. Long-tail keywords offer incredible ROI. These are less competitive to rank for and less expensive to bid for on PPC.
What are long tail keywords?
Long tail keywords include more than three words within the keyword. Also, keywords with one to three words have higher competition with a lower rate of conversion while long tail keywords are generally less competitive and have a higher rate of conversion.
So, what are the ways to find long tail keywords?
1. Go to Google’s search engine
In Google, type in several head keywords and look for suggestions that pop up below the search bar. These are the terms you should consider targeting as it is likely that your users will use these keywords to search for your product or service. Google suggests terms based on what people look for. With this approach, you can find a lot of long tail keywords. Also, the quality of these keywords is higher as compared to general keywords.
2. Use Google Related Searches
Related Searches appear at the bottom of the search engine result page, below the last organic result. They are a good way to find relevant keywords.
3. Make use of Google AdWords Keyword Planner
Google AdWords Keyword Planner is by far the best resource for finding keyword ideas and search volume. Google’s keyword tool provides you with all the data you need about the search volume, the estimated competition, and the average CPC. All these details give you an insight about how profitable a particular keyword is likely to be.
4. Leverage on Include And Exclude Keywords Function
Google’s Adword allows you to easily find targeted long tail keywords. For the right search keywords, include a few terms to base your research on. Exclude every terms you don’t want in long tail keywords. Google generates a lot of new keywords and you can select the most relevant ones.
5. Search Query Report
Search Query Report can also be used for finding long tail terms that converted or have a good amount of clicks to leverage. You can access a search query report by clicking on the keywords tab and then Details. It makes easy to see which keywords are driving conversions and not just traffic.
6. Competitor Analysis
Your competitor has also been started using long tail keywords. Check out the keywords your competitor has targeted and you can find these in Meta tags in the source code. Have a close analysis at the long tail keywords used by the competitor.
7. Natural language
Queries made by people generally show up in Google search. So, you can pick out keywords based on forums and comment threads to find the ones that people are using to find your product or service.
8. Google Webmaster Tools
You can find plenty of keywords by considering the organic traffic coming to your website. Google Webmaster Tools allow you to retrieve organic keywords. Just log in and select the website you want to work on and see your search queries by clicking on search traffic.
9. Use Third-Party Tools
There are many free and paid tools out there which you can use to find new long tail keywords. They make use of real search queries made on Google, thus providing you an intelligent insight for an effective keyword strategy. Some of the tools are:
WordStream keyword tool is a free tool that generate more long-tail suggestions that most other tools. Google Trends is used to determine currently popular searches.
YouTube’s Keyword Tool and Twitter Search are good social media tools. They can also offer you potential keywords that are crucial for your online success.
Summary
Undoubtedly, keyword research is really important. It’s vital to find the long ail keywords that can bring you a lot of traffic, thus resulting in increased ROI.
What techniques you use to find long tail keywords for your online business? Let us know in comments.